Many of us repurpose content, especially those occupying c-suites. Often, we need to write some content as a report and make a presentation based on the same content. Many such content repurposing efforts that switch between content development and presenting the same content miss out on a fundamental difference. Consequently, we fail to engage or, worse still, gain the support of the audience. This Quora answer is about what we tend to miss and how to avoid this pitfall.