Blog

Keyword Selection for Websites and Blogs

Reading Time: 2.40 min. Executive Summary Based on my experience with customer content, keyword selection for your website and blog is different. And in some organizations, blog SEO is left to the content department, whereas the website SEO is considered part of the marketing department's (or digital marketing agency's) portfolio. I sincerely b…

Significance of Positioning in SME Digital Marketing

Reading Time: 2 minutes. I have been working with the Small and Medium Enterprises (SMEs) segment in India for close to two years now. And I have seen that many companies in this space don't have marketing departments. More often than not, their business comes from the founders' extensive contacts, repeat business, or business from referrals. Co…