Many of us buy health insurance to protect our health. But have you ever thought, as the owner of a brand, or the CEO of a company, how will you protect your brand from falling out of favor with the customers for quality issues, inadvertent posts on social media, lower service levels, and so on? Whether your brand belongs to the b2b or b2c segment, your brand may experience a brand crisis. When it does, how will you protect its reputation and help recovery?
Crisis can occur because of product quality, a wrong post from an employee, an accident, or because of a brand ambassador. Notwithstanding the source, as a brand, you need to act swiftly and act well so that you don’t lose the market share and protect the brand reputation and continue to grow.
Crisis communication is a plan that identifies all that you can do during a crisis and prepares your organization for swift action. It helps you identify the possible sources, draft a plan to mitigate or nullify the risk, and be mission-ready. In other words, it puts your organization’s act together well ahead of a possible crisis.
If you would like to put together a crisis communication plan, we can help.