In a digital world, content is at the core of your brand because consumers experience your brand digitally first. Content includes text, sound, and images. For content to be successful, we need all these elements plus a marketing intent that builds a bridge between the consumers and your brand.
Your brand’s content often includes:
- Marketing Collateral
- Digital Marketing Collateral
- User Interface Communication
- Technical Documentation
And that’s what we are all about, content.
Marketing is the first touch-point for a prospect and marketing collateral breathes life into the touch-points. This genre of content includes the literature that speaks about your brand’s value proposition to the customer.
Creating marketing collateral requires a keen understanding of your business, the questions raised in the field, and positioning that answers the questions.
Digital Marketing Collateral
Digital Marketing has many roles to play in your organization. While supporting your marketing effort, digital marketing can build a two-way communication between your business and your customers. This is a powerful paradigm because you own your relationship with your customer. No one else does. Therefore, the need for amazing content in this space is pressing.
User Interface Communication
When the attention span of a human is 6 seconds or even less, your products surely need precise in-app content.
User interface communication or in-app content (UI text and messages) is an integral part of creating a great user experience. Unambiguous and useful content goes a long way in improving product experience and customer experience.
Technical documentation, built with vision, strategy and precision, helps customers appreciate your products, increases adoption and reduces support calls. The impact is a positive sentiment leading to referrals and increased revenue.
We create varied content formats:
- Case studies
- White papers
- Executive blogging
- Email marketing
- Social Media campaigns
- Video scripts
- Business proposals
- Software documentation
- Online help
- Bid documentation
- Fund-raising (venture capital) pitches
Also, we are assisting our customers with:
- Digital asset development such as apps and websites.
- User experience (UX) evaluation of web and mobile applications.
Write to us at sales at lotustech dot online for more information. Or, call us at +91-7032727333.