While businesses understand the value of content, they often face several challenges in organizing content writing services departments within. However, not many departments scale to deliver the needs of the organizations. While the value of content is obvious, business struggle to create content that is relevant, impactful, cherished, and treasured.
In a digital world, content is at the core of your brand because consumers experience your brand digitally first. Content includes text, sound, and video. For content to be successful, we need all these elements plus a marketing intent that builds a bridge between the consumers and your brand.
Your brand’s content often includes:
- Marketing Collateral
- Digital Marketing Collateral
- Technical Documentation
And that’s what we are all about, content.
Marketing is the first touch-point for a prospect and marketing collateral breathes life into the touch-points. This genre of content includes the literature that articulates your brand’s value proposition to the customer.
Strategizing and creating marketing collateral requires a keen understanding of your business, the questions raised in the field, and positioning that answers the questions.
Digital Marketing Collateral
Digital Marketing has many roles to play in your organization. While supporting your marketing effort, digital marketing can build a two-way communication between your business and your customers. The two-way communication is a powerful paradigm because you own your relationship with your customer. No one else does. Therefore, the need for amazing content in this space is pressing.
Technical documentation, built with vision, strategy, and precision, helps customers appreciate your products, increases adoption and reduces support calls. The impact is a positive sentiment leading to referrals and increased revenue.
We create varied content formats:
- Case studies
- Executive blogging
- Email marketing
- Social Media campaigns
- Video scripts
- Business proposals
- Software documentation
- Online help
- Bid documentation
- Fund-raising (venture capital) pitches
Write to us at sales at lotustech dot online for more information. Or, call us at +91-7032727333.