According to Rand Fishkin of Moz, content marketing strategy helps you acquire customers. In fact, it is one of the many ways to acquire customers.
The Why
A well-rounded content marketing strategy helps your business to:
- Establish trust.
- Position your business as a thought leader.
- Increase loyalty.
- Improve revenues.
- Support sailing through crises.
The What
Your content marketing strategy:
- Identifies the marketing goals.
- Identifies your audience.
- Determines the content needs of the audience.
- Measures the effectiveness, on publication.
- Incorporates the feedback.
It is possible that your business has more than one content marketing strategy based on the marketing needs.
The How
Talk to us for help in devising a content marketing strategy for your business:
