Customer experience is predominantly shaped by the customer’s interaction with the brand’s touchpoints such as content, website, customer service, products, service delivery, and so on. The tangible and the intangible, the human and the inanimate, the service, and the delivery mechanism — all these and many other factors influence the customer’s perception of his experience.
Also, it is widely known that great customer experience turns a prospect into a warm lead. Yet another wave of great experience turns him into a customer. When such good experiences are rendered through the customer’s journey, the customer turns into a brand advocate. Therefore, the customer’s experience with the brand has to be awesome all through.
Being where we are, at the intersection of design, technology, and communication, we support organizations in architecting great customer experience through user interface communication (UI communication).
What is User Interface Communication
User-interface communication consists of UI text, messages (success, error, informational, warning, and alert), online help, and so on.
Also, many audio and visual affordances play a role in helping a user understand and interact with a technology product successfully.
For example, an error message should have a number, text that explains the problem, and also a solution. If the user can’t solve the problem himself, he can always call the support center and mention the number for easy lookup.
To sum up, precise and positive user interface communication is central to creating a great customer experience.
How Can We Help
We can help IT product development businesses with:
- User interface communication evaluation of web and mobile applications.
- User interface communication design for IT products.
Do reach out to us with your questions. We are available at sales [at] lotustech [dot] online.